In addition to being a professional photographer, I’m also a marketer. Thus, I know it is vital that you use authentic images that you created and own when incorporating images in your marketing messages. I have hired photographers throughout my career for all my marketing needs and those of my clients, in industries that were selling both goods and services targeted to both B2B and B2C. I will learn about your business, your target market, and what marketing message you want to deliver.
- Including a Photo in a press release increases views by over 45%
- 60% of consumers are more likely to contact a business when an image shows up in local search results
- In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
- In an online store, customers think that the quality of a products image is more important than product-specific information (63%) and ratings and reviews (53%)
- Engagement rate on Facebook 37% higher level of engagement for photos over text
- Content on social media with relevant images gets 94% more views than just content
- The brain processes visuals 60,000 times faster than it does text. 90% of information sent to our brains is visual.
Here are the reasons why:
- Costs of licensing & time researching, not owning copyright
- Real images are specific to you and cannot be duplicated or used by a competitor
- Perfect photo vs good enough
- Allows for better communication of your products and services
- People want to do business with people they know, like and trust
- Show your place of business to show your size & legitimacy
- People like to connect with people… not faceless corporations and businesses
- Gives impression that you are on top of your game and leader in industry
- MOST IMPORTANT – Higher engagement means increase in bottom line
Here are some strategies in effectively using unique images in your marketing strategy:
- Create a library of unique images you own exclusively
- Schedule images in your social media outlets throughout the calendar year
- Update website with new images to engage repeat customers
- Photograph new products and services immediately as they are launched
- Capture photos of events to share in real time
- Continuously capture photos of new employees and update that have been taken many years ago
- Feature photos of real customers sharing a testimonial